Friendster Finally For Sale
The endgame is in sight for the once mighty "social networking" site (that term has itself become pass©). Who will buy it? Someone certainly will at the right price, but the brand is damaged goods among U.S. users. It's a cautionary tale about hubris, how nothing can be taken for granted among users (hear that FIM/MySpace?) and how it's important to bake a business model strategy in from the beginning.
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Indeed. It's a component of a larger offering — a la what Yahoo is doing by adding community across applications.
Isn't it you Greg who said: "social networking is not a destination, it's a feature"?