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Most of the paid search forecasts for 2005 have already been surpassed by actual revenues at Google + Yahoo! (combined approximately $7 billion through Q3, not counting anyone else):

  • Merrill Lynch: $5.1 billion
  • Goldman Sachs: $12.3 billion (online total, search expected to be "more than 50%" of that figure)
  • eMarketer: $5.4 billion
  • Forrester: $5.7 billion (via MediaPost)

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