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Suddenly everyone wants to offer offline retail information: Google, CNET and now Interchange Corp.'s Interchange is providing ShopLocal€™s newspaper circular/FSI data to consumers through is fast and clean, but thin. Interchange recognizes the need to fill out's content to be truly competitive. This deal adds valuable offline retail/shopping data to the search engine. is the latest in a growing number of partnerships — including Google — for the newspaper-owed ShopLocal.

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