Nielsen: Google Tops in Search, Local Growth

According to Nielsen/NetRatings, there were 5.1 billion total search queries in October. Here's how Nielsen recorded search engine market share (U.S.):

  • Google — 48 percent
  • Yahoo! — 22 percent
  • MSN — 11 percent
  • AOL — 7 percent
  • Ask — 3 percent

Nielsen also said that Local Search queries increased by 19 percent during the same period.

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