Yellow Book Reveals Online Revenues
Last week Yell Group conducted a detailed investor presentation in which it revealed for the first time online revenues for Yellow Book, its U.S. subsidiary. We will cover the details of the presentation within the TKR program, but here are a couple of key datapoints regarding Yellow Book’s online business.
For the financial year 2005 (ended March 31), Yellow Book generated Internet revenues of US$22.2 million, up more than 73 percent over the previous year. With total revenues of US$1.52 bilion in fiscal 2005, online revenues represent less than 2 percent of Yellow Book’s total revenues. Through the first half of its 2006 financial year, Yellow Book has generated US$17.9 million in online revenues, including US$2.7 million ported over from the TransWestern acquisition.