Google Creating a 'Virtual Sales Force'?
Here's a flash/video presentation about Google's AdSense that appeared on a blog I was reading. Check out the video. It's not specifically directed to SMEs. But imagine an online sales presentation that was; it would be much more effective than this.
More than 50% of SMEs have broadband Internet access, so this type of promotion/presentation becomes very feasible (set up and campaign management are another issue, however).
On another note, Google has beefed up its personalized homepage and enabled the addition of different RSS feeds. One nice feature: The arrangement of the content "modules" is very easy to manipulate simply by dragging and placing them in the desired locations on the page.
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I'm a big fan of "virtual sales presentations", if used correctly. This Google presentation is very well done; not too long and easy for anyone to understand. I especially like the questions presented along the way which allow you to continue or cut to the chase and sign-up.
We've been using a flash sales introduction for about a year now at Ambassador Yellow Pages:
In the next month we will also be rolling out one for our Internet products, from http://www.AmbassadorInternetPromotions.com
This will be burned on mini cd's for distribution to prospective advertisers (especially for those still living in the offline world).