Motorola ’Bakes in’ G and Y!
Motorola has announced that it will integrate Google and Yahoo! into handsets ("button on the phone's keypad" ). A big deal—Motorola is the world's second-largest handset maker—this will raise user awareness of mobile search (and especially Mo-Lo) and is more evidence of the coming ubiquity of these Internet mega-brands.
Here's more on Yahoo!'s everywhere ("Go " ) strategy. Cingular (to become AT&T again) and Nokia have pending deals with Yahoo! Go.
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A button on the keypad has potential to drive significant user adoption of Mo-Lo services the way broadband has driven adoption of Internet based applications – music, video, voice.