IAC Launches Comparison Shopping Engine January 10, 2006 BIA Advisory Group Online/Interactive SEW reports that IAC/InterActiveCorp has launched a comparison shopping service called Pronto. Check it out and let us know what you think. We'll do the same. More on this later. Please Share This Tweet Like Plus one Pin It Share This Post Has One Comment Greg January 24, 2006 at 12:00 am Just a quick look: it has alerts and local merchant offers and appears to have a good deal of advanced functionality. Problem: it has to be downloaded. What's buried and most interesting (perhaps) about this is that it's a coversion/pay-per-sale billing model. Merchants only pay when there's a sale:http://pronto.com/help/merchantInfo.html Leave a ReplyYou must be logged in to post a comment.