Spot Runner launched today. It presents itself as an ad agency, but it's really an Internet-based TV ad buying network. It's totally local, and it's potentially revolutionary (yes, that's what I said), offering spot cable buying for small businesses.
It's a self-service platform where SMEs can choose markets, vertically specific creative (pre-produced TV commercials that can be customized), and then the desired distribution and scheduling (based on algorithm-driven recommendations). They gave me a demo last Friday, and it was very impressive. It sounds complex, but it's not that complicated in actual practice.
Started by the founders of Firefly and PeoplePC, it's something Google or Yahoo! will probably look at and say, "Damn! I wish we'd done that; maybe we should." And it's something people should take a serious look at.
These guys will be at Drilling Down '06. We'll have more to say later.
Here's a brief interview with the company's cofounder Nick Grouf.
Here's the press release.
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