DCCI Becoming Telmetrics
Here's a rebranding case study—call measurement firm DCCI changing its name to telmetrics—that appeared in Ken Clark's YPTalk blog/newsletter. Call tracking will become more important and more central to integrated online-offline campaigns in the very near future.
Call tracking will likely be the way that Google, for example, will measure the efficacy of its new radio inventory—at least the intended direct response component.
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Greg, don't you sleep? Posting at 2:26 am and then the next one at 5 am???!? Thank god we have people like you doing this so that I can wander into my office around 8 well-rested.