This piece in Reuters discusses the VW-Google partnership to develop a "prototype vehicle which features Google Inc.’s satellite mapping software to give drivers a bird’s eye view of the road ahead." Nvidia is also part of the deal.
There’s lots to say about the long-term potential here: personalization, routing with brands and advertising on the map, click-to-call/PPCall and so on.
Without too much imagination, one can imagine a range of interesting local and local advertising possibilities.
Let’s see if it makes it to market.