Search Engine Journal covers the upcoming Yahoo Search Marketing Searchlight Awards in N.Y. The program is highlighting the innovative work of agencies that have combined traditional campaigns with search marketing.
I’ll be racing from the Newspaper Association of America show in Orlando to N.Y. to be one of the "industry expert panelists" at the Yahoo! event. I was somewhat surprised and flattered to be asked to be on the panel. It promises to be interesting and fun.
YSM’s Ron Belanger, the organizer, likened the format of the event to "American Idol," though I’m sure it won’t be as acerbic.