Fox Starting to Leverage MySpace as Backlash Gains Momentum

Today’s MediaPost featured an article (reg. req’d) about Fox starting to use MySpace to promote a new show, "Free Ride." It had begun to cleverly "seed" the campaign by creating character profiles on MySpace last month and now there are going to be full-blown ads. In addition, the new network being developed by Fox, "My Network TV," will be similarly promoted on MySpace.

It’s too back Fox doesn’t have a show called "backlash," because that would be a perfect promotional tie-in. Here’s a Wired piece (just the latest in a series) that documents the growing PR problems of the much celebrated youth site.

I wrote more generally about the PR problems of MySpace here.

This Post Has One Comment

  1. Observer


    "Black.White." at is also being promoted via Comcast cable in the East Bay (which you may not have seen if you’re on the road, hence, get a Slingbox:-)

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