Web Bests TV in the U.K.

Here’s a MediaPost write-up (reg. req’d) of data from a piece of TNS research in the U.K. that shows people (almost all ages) are spending somewhat more time online than watching TV:

The study, based on a February survey of 1030 British residents between the ages of 16 and 64, found that the average Web user spends 164 minutes — or almost three hours — each day online, compared to just 148 minutes watching TV.

According to the piece, U.S. residents spend roughly eqivalent amouts of time online and watching TV.

In a way the U.K. survey is not surprising. It’s even to be expected since people can "surf" while they work but few can watch TV — so the Internet is much more available to people throughout the day.

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