Overscope in L.A.?
I don’t normally read every scoping announcement Yellow Pages publishers issue via e-Linc, but a recent one caught my eye. Yellow Book announced that it is combining a Burbank book and a Glendale book and offering the market a wide-area book covering the two markets. Having grown up there, I know that these two communities share few similarities. Burbank is the home of a couple of major motion picture companies; Glendale is home to thousands of Armenians. Oh, there’s also a river and a set of mountains that bisect these two markets. I am sure the scoping team at Yellow Book knows what it is doing, but I couldn’t help wondering how this consolidation will help the consumers or advertisers of these two markets.