Here is some news from the past few days in case you missed it (or we missed it):
—The biggest event of the past couple of days that we haven’t blogged about yet is the partnership formed between eBay and Yahoo!. Yahoo! will run ads on eBay, while eBay’s PayPal will run Yahoo!’s online payment service. They’ll also work together to develop click-to-call services (perhaps using some combination of Skype and the voice-enabled Yahoo! Messenger). Overall, this is a countershot of sorts to the Google-AOL alliance and a general bolstering of Yahoo!’s ability to take on MSN and the emerging threat of Windows Live. Read The New York Times’ coverage here and Search Engine Journal here.
—The San Jose Mercury news has a good introductory piece on VoIP and the recent developments in the market. This has implications for the growth of click-to-call for local and national advertisers. Marketing Sherpa meanwhile has an interesting rundown of PPCall trends.
—Elsewhere in online classifieds, The Tribune Co. earlier in the week bolstered its online real estate positioning by acquiring national real estate Web site ForSaleByOwner.com, and job search start-up Jobster acquired job site Jobby.
—As we reported in Local Media Journal this week, Journalism.co.uk reports that classified aggregator Oodle has entered the U.K. market by forming a partnership with News Corp.’s The Sun newspaper. Like its stateside partnership with The Washington Post, Oodle will run its aggregated classifieds on The Sun’s Web site.
—Lastly, as expected, on-demand content is in high demand. Red Herring explains the trend and has some data to back it up.