Online Ad Shift Projected for Realtors

The majority of U.S. Realtors prefer online real estate to newspapers, according to a new report from Peter Zollman’s Classified Intelligence. Fifty-one percent of real estate agents surveyed said they advertise online. Many likewise plan to cut back newspaper spending budgets with the contention that it is "no longer necessary."

The Newspaper Association of America reported that classified real estate revenues were up 26.3 percent in the first quarter. However, Zollman’s outfit feels that these survey results signal a considerable shift to online advertising in the real estate vertical.

Editor & Publisher has more here, and we will run a real estate-focused panel at the upcoming ILM ’06 conference in November.

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