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We got this press release today from announcing it has added a “send-to-mobile” feature that enables users to text a search result to their mobile phones for future use.

The press release illustrates the feature’s utility with the example of texting a taxi service phone number to one’s mobile in advance of some New Year’s Eve revelry.

On that note, here’s to a happy and safe New Year’s.

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  1. Interesting. This falls right in line with some of the tactics being seen throughout the marketplace (others here, here, and here) to ease consumers into mobile local search. Doing so through a search medium they are already used to (PC), should facilitate a comfort level with using mobile devices – particularly text messaging – to find things locally.

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