FCC Green-Lights AT&T-BellSouth Merger
With little time to spare in the current year, the U.S. Federal Communications Commission has approved the merger of AT&T and BellSouth. This clears the way for the creation of a US$5.8 billion directory publishing entity, which will cover much of the United States and control YellowPages.com under a single roof, rather than the joint venture structure operating today.
We will have more coverage of this merger after the new year. In the meantime, Happy New Year to all.
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It’s also interesting to note that this will bring AT&T more marketing heft and economies of scale to push out its IPTV offering. Panning back, this will enable better positioning for bundled services (voice, video, data & wireless) which not only has customer service, billing and retention benefits but also will position AT&T (and others in the quad-play race) to distribute content and advertising in a "continutity of services" package across all of the connected devices where these services will reside.
More on this from Reuters