More on Citysearch Sales Expansion

As Peter Krasilovsky reported last week, Citysearch will establish new Atlanta-based sales digs. Kevin Newcomb over at Search Engine Watch points to a ClickZ article today about the expansion. The company hopes to have 180 sales (inside, outside and national)…

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Hyper-Localism

The Observer has an interesting story about Hyper-Localism. This idea has several manifestations. In one version a newspaper creates Web content around niche groups like high school football teams or cats in trees and the brave city workers who save…

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Buying Online Climbs in Europe

The European Interactive Advertising Association released portions of a study showing increases for online conversion rates across several categories. The chart below, part of the release, shows the product categories with the fastest growing "conversion rates" from 2005 to 2006.…

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Local.com Partners With Oodle for Local Classifieds

Local.com continues to expand into related local search verticals announcing a partnership with Oodle.com. Strategically, the addition of classified verticals to local search platforms has driven incremental consumer usage as users navigate across the two offerings. According to Heath Clarke,…

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iPhone iMperfect

Amid the endless and effusive praise of Apple's new iPhone, Good Morning Silicon Valley's John Paczkowski offers a refreshing reality check about some of the things the device is missing, "questions that are now emerging as the hypnotic pull of…

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Newspaper Troika Shaping Non-Yahoo! Network

Today's Wall Street Journal reports that Gannett, McClatchy and Tribune (GMT) are shaping an "open network" to sell national online advertising, possibly replacing McClatchy's Real Cities. The article says that network members are committing around 10 percent of their banner…

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Local Troubles

There has been a lot of talk in the past week over some of the apparent challenges facing local destination sites. Last week, BackFence endured a major downsizing, including the resignation of cofounder Susan DeFife (past writing on BackFence and…

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Theme of the Day: Device Convergence

As mentioned briefly yesterday, we expect much of the product innovation unveiled at CES to deal with device convergence  particularly with sharing content between Web, mobile and TV. Bill Gates' keynote had this theme, but it showed little difference…

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