Google Pushes Into Video Game Advertising

The rumors were true. Last month we wrote about the possibility of Google buying in-game ad placement firm AdScape to broaden its reach in cross-platform advertising. The company has announced that it purchased AdScape for $23 million. Like Microsoft's acquisition…

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More on the Monster/NYT Deal

Following up on the previous introductory post on Monster Worldwide's partnership with The New York Times, there is a lot more that can be said about the deal and the quickly changing newspaper environment it both represents and contributes to.…

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NYT Lands a Monster of a Partner

AP reports (via WSJ Online) that The New York Times Co. and Monster.com are partnering to sell recruitment ads. This will bring the Monster brand to 19 of the publisher's sites (including NYTimes.com and Boston.com). There is little information given,…

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HotFrog Leaps Into the U.K.

Australian online directory HotFrog launched yesterday in the U.K. The site brings the buzzcloud concept to directory listings (see how this is used by social search engines such as Eurekster's Swicki and Yahoo!'s My Web). This is very fitting to…

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Smartphones and Mobile Local Search

In the past, we've talked about the effect smartphone use has on mobile local search adoption. Many third-party mobile local search applications such as Earthcomber only work on smartphones. Similarly, designing a robust and compelling enough mobile search platform is…

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YPC Joins UGC Fray

YellowPages.com has taken the plunge and is offering user-generated business reviews on its national IYP. Here is the release for more details. While YPC is not the first IYP to offer user-generated reviews, its decision does provide more evidence of…

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A Conversation With AdStar

Following up on yesterday's mobile news roundup, we had the chance to catch up with AdStar CEO Leslie Bernhard and others during a call yesterday afternoon. The company earlier in the day had announced a partnership with Nokia to integrate…

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Mobile News Aplenty

The 3GSM World Congress is going on this week in Barcelona, and we've already seen a handful of important announcements that relate to mobile local search.  Yahoo! announced a display ad platform for mobile devices that will involve banner…

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Yellow Pages Mini News Roundup

A few interesting pieces of news came out of the Yellow Pages world today:  Telstra has bailed out of the bidding for Telecom New Zealand's Yellow Pages Group. This comes as no surprise, as intense bidding has pushed the…

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Google Takes Aim at Sensis Australia

The long-awaited launch of local business search functionality for Google Maps Australia happened earlier this week, as reported by The Australian. According to the article: "The latest competitor to the established players, to be known as Google Maps, will directly…

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Facebook Gets a Job(ster)

In a move that resembles MySpace's partnership with SimplyHired (to create MySpace Jobs), fast moving social network Facebook has partnered with career site Jobster. CareerBuilder and Monster were in the running for this deal, according to GigaOm, but Jobster won…

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Sulzberger: An All Digital NYTimes?

New York Times Publisher Arthur Sulzberger Jr. was quoted in Israeli newspaper Haaretz as saying he wouldn't care if The Times ceased print publishing in five years. More specifically, when asked at the World Economic Forum whether he foresees The…

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IPTV and Local

A handful of articles came out today that together triangulate some interesting points on the future of IPTV and local. The New York Times examines a few automated ad platforms and services that are following the trail blazed by Spot…

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