Idearc Dresses Up for the Dance

Idearc held its coming-out party today. President and CEO Kathy Harless sounded positively giddy: "This is an exciting day for us. We're off to a strong start as a publicly traded company. We have an established, value-generating portfolio, a resilient…

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FAST Gains Momentum

I'm a few days late to this, but FAST earlier in the week announced the launch of AdMomentum, a new contextual ad system meant to compete with Google's AdSense. AdMomentum will let Web site publishers sidestep Google and other online…

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Idearc Enters Social Media Age

Social media has been gaining steam over the past three years with advertisers large and small trying to find ways to harness and use popular social media sites to their advantage. Noticeably absent from the gathering has been the Yellow…

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Online Video News Roundup

The online video space continues to see a lot of action. This is not to be confused with the IPTV space, talked about in the previous post, which involves telco-delivered video service packages (akin to cable). Online video is rather…

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Interview Series on Local Search

Search Engine Watch's Kevin Newcomb reports that Michael Gray will post 20 interviews with local search marketers and experts on his Graywolf's SEO Blog this week. So far he's posted a handful, including Aaron Wall, Dean Bloomfield, Bill Slawski and…

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Yellow Pages News Round-Up

I've seen several announcements in recent days and weeks in the online Yellow Pages space that are worthy of your attention. First, the European directory publishers PagesJaunes Groupe and Seat Pagine Gialle have both launched beta online classified services, offering…

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