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EStara announced this week that it will power the new click-to-call functionality of Yellow Pages Singapore’s online directory, www.yp.sg.

YPS is the largest directory publisher in Singapore and its online directory is the most trafficked online business directory there, according to Hitwise. EStara’s platform will allow YPS’ online advertisers to receive phone leads from their listings and detailed reporting on their associated return on investment.

More from the press release.

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