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A few notable things have happened around the local search and media worlds so far this week.

— As mentioned earlier, Local Matters launched a new local search destination.

— Google announced a series of refinements to its search technology at its “Searchology Day,” including video search and universal search. More is explained — including a webcast — by Danny Sullivan at Search Engine Land.

— MySpace has launched a series of branded video channels for premium online video content. This seeks to ride the wave of online video popularity that will be explored (with more of a local angle) in a White Paper (sub req.) due out early next week. More on the announcement from TechCrunch and the NewTeeVee blog.

— On the same video subject (and following Monday’s post about the challenges of video search), video search company Blinkx has struck a distribution deal with the socially oriented personalized search site ChaCha. The press release is here.

— The Praized Blog has interesting commentary on’s ascent to the eighth most-trafficked media site and implications for Yellow Pages publishers.

Donna Bogatin comments on Facebook’s integration of classifieds (TKG coverage here). She argues that Craigslist will continue to win out over other sites that attempt to cross-pollinate social networking and classifieds — despite New York Times coverage that has indicated otherwise. Elsewhere, this trend of melding social media and classifieds is covered by ClickZ.

— Lastly, some data: ZDNet’s IT Facts blog has a few interesting data points including traffic to IAC Web sites, online video monetization, landline churn and online shopping (related to last week’s post on online-offline purchase funnel).

Stay tuned for more in-depth write-ups of conversations over the past week with new local search start-ups.

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