Known as Local Mobile, the ad supported mobile site lets users search by entering keywords and locations using mobile device keypads. This includes access to Local.com’s business profile pages, mapping, driving directions, click to call, and the ability to send listings to other mobile users (using SMS). Mobile distribution of listings will be built into the company’s ad offerings to local businesses, which currently include online featured listings and landing page development.
Local.com is generally on a roll with lots of product rollouts and a slow reinvention of itself that should help it to gain more users and advertisers in the highly competitive and quickly developing local search space. Some of the company’s recent developments have involved site enhancements and redesigns while most are new ad products.