Zvents Drives Traffic to Papers

Zvents, the localized, personalized online event calendar, says it is driving a lot of page views and traffic to its newspaper partners. The growing list of partners now includes The Orange County Register and other Freedom newspapers; several MediaNews Group…

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New Company Launch Watch: Avvo

Summary New legal search destination Avvo launched today to join the likes of FindLaw and LexisNexis Martindale-Hubbell. Like these destinations, it offers users search tools to find lawyers in different categories and locales. Legal search will be a growing area…

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Borrell: Local Online Ads up 31.6%

My former colleagues at Borrell Associates have carved out a unique role in the local online advertising space with their annual survey of local media revenues. This year is the survey’s fifth, and was conducted with 2,885 properties in the…

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Live Operators: Soon to Be a Memory?

Summary Jingle Networks' free DA service 1-800-FREE411 has discontinued live operators in some locations. Operator expenses in these markets have significantly cut into margins as the overall cost of providing these calls isn't being offset by the advertising volumes. Free…

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