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After four months of ownership, Yellow Pages Group of New Zealand’s owners are moving forward with the creation of a new executive management team. Among the moves, according to New Zealand’s m-net: “Dudley Enoka, who was general manager, will become the ex-Telecom company’s chief executive officer, while former head of marketing, Blair Glubb, will be marketing director.” The article goes on to identify other executive moves including: “Karl Wright will become its chief information officer, while Greg Hurn will be operations director. On the HR front, Marlene Strawson has been made human resources director, and joins the group after 15 years with the Bank of New Zealand where she was recently named outstanding senior manager of the year ahead of 700 of her peers. The group says it will also soon appoint a chief financial officer and sales director, as well as fill a new executive role of new media director. According to Enoka, ‘Our shareholders made it plain from the outset that they purchased Yellow Pages Group because of its strategy, its unique position in New Zealand and for its people. The developments today further underscore this.’ ” 

With a new branding effort under way, an upgraded online product and now a new executive management team in place, YPG-NZ appears ready for aggressive growth with an obvious focus on online product development.    

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