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Local.com will get wide distribution among small newspapers via its $2 million acquisition of PremierGuide, which provides local search services to 350 sites, including the twin powers of CNHI and Gatehouse. It also gets into The Washington Post and a bunch of geodomain sites, TV stations and radio stations. The sites will be added to Local.com’s existing network of 50 sites.

Under terms of the deal, PremierGuide leader Malcolm Lewis becomes VP of private label for Local.com. The deal marks the end of PremierGuide’s separate effort, which provided free licensing to local and vertical sites in exchange for revenue share. PremierGuide also made money from Google AdSense – but obviously not enough. PremierGuide will be positioned as complementary to Local.com’s LocalConnect product.

Since its founding in 2003, PremierGuide has been something of a pioneer in local search. It was among the first to build out vertical sites (for home theater and others), to power local search for a newspaper (i.e. The Sacramento Bee), and launch micro-sites.

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  1. […] Had the opportunity this week to sit down (virtually) with Jeff Porter (VP / General Manager DexKnows.com at RH Donnelley) and some of his team members to go through the various features/functionalities of the new DexKnows.com site. The new site was designed and built by the Business.com team (which was acquired by RHD in 2007). It’s using Lucene open source search technology. The site is currently in beta and offers multiple improvements over the last few versions. […]

  2. […] Our internal research has shown that adding video to a site can drive 36% more clicks, 20% more inbound calls, and more than double time on site. A recent Kelsey Group study found 55% of people who view a video visit the company’s Web site; 30% visit a physical store; and 24% make a purchase as a result of watching. […]

  3. […] In fact, it has already started trials in Europe and New Zealand with Yellow Pages businesses that turn business phone numbers on the Web into free calls. Mike Boland at the Kelsey Group explains the concept: The idea is that Skype is used by 405 million global subscribers to make free and cheap calls. Why not position it as a complementary tool to help find and drive calls to local businesses too? This was the same idea behind the launch of SkypeFind (which we covered here), but takes it a step further. […]

  4. […] In fact, it has already started trials in Europe and New Zealand with Yellow Pages businesses that turn business phone numbers on the Web into free calls. Mike Boland at the Kelsey Group explains the concept: The idea is that Skype is used by 405 million global subscribers to make free and cheap calls. Why not position it as a complementary tool to help find and drive calls to local businesses too? This was the same idea behind the launch of SkypeFind (which we covered here), but takes it a step further. Essentially it broadens this to the larger Web, where most local search activity is already happening. What the idea requires is that phone numbers that show up throughout local search results be hyperlinked to launch a Skype call. […]

  5. […] The Kelsey Group has a nice article on their blog, The iPhone and Local Search. “Most of all, the integration of the Safari browser…could unlock a new way of doing things in mobile search.” They also provided a link to demo of the iPhone and local searching, very nice. […]

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