Yesterday, The Kelsey Group announced a partnership with conference series host Search Engine Strategies (SES). The two companies will work together to program upcoming conferences, the first being November’s Interactive Local Media Conference.
SES is part of the marketing division of Incisive Media, a fast growing specialist business information provider operating in four principal markets: financial services, risk management, professional services and marketing services. This month alone, it announced the purchase of ALM, a leading integrated media company and Global Technology Forum.
SES’ specialized and prolific conference focus on search engine marketing and search engine optimization will strengthen the quality of content in these areas that are increasingly relevant to local search, directories and TKG conference programming. TKG’s thought leadership in local media and long-term strategic analysis will meanwhile bolster the quality of local search and directory related content programming and marketing for SES shows. The first of these will be December’s SES Chicago, where TKG will have a definable presence during locally focused sessions.
We’re very excited to be working with the outstanding management at SES. TKG has been working with several members of its team, especially Kevin Ryan and Rebecca Lieb, for several years. The two organizations bring together complementary strengths and reputations and provide the search community with an enhanced and comprehensive perspective on the key trends and metrics that are shaping the local search and media worlds.
Related: See the video produced about TKG conferences here.