Today, Yellow Book made it official and announced its deal with AgendiZe, with the aim of adding word-of-mouth functionality to the Yellowbook.com IYP. Here is a copy of the release. The company has also recently rolled out a video ad trial, signaling a ramping up of energy around adding new products, functionality and distribution to its IYP.

My colleague Peter Krasilovsky originally posted on this deal Sept. 5.