Chevrolet hasn’t always been seen as the most environmentally friendly company. But it hopes to rectify the situation with a helpful “gas-friendly to gas-free” advertising insert in the print edition of Wired Magazine. The insert is printed “using 35% post-consumer waste, utilizing 100% hydroelectricity, eliminating 100,000 pounds of greenhouse gases.”
The insert touts five things Chevy is “doing right now to help us all do more and use less.” It also includes “some things we can all do right now to help the planet.” For instance, you can pump up your tires. You can also “Lose the phone book.”
“You’re probably using an online directory anyway. So call to stop the delivery of your traditional paper phone book. Telephone books make up almost 10 percent of waste at dump sites.”
This … from the maker of Chevy Suburbans.