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Analysis: Idearc's Purchase of Localsearch.com URL

As my colleague Charles Laughlin has written, Idearc Media has purchased Localsearch.com from American Town Networks and will presumably use it as the foundation of a new local search destination to feed off its Superpages.com site. Under terms of the…

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Analysis: Idearc’s Purchase of Localsearch.com URL

As my colleague Charles Laughlin has written, Idearc Media has purchased Localsearch.com from American Town Networks and will presumably use it as the foundation of a new local search destination to feed off its Superpages.com site. Under terms of the…

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Yellow Book Partners With AgendiZe

Today, Yellow Book made it official and announced its deal with AgendiZe, with the aim of adding word-of-mouth functionality to the Yellowbook.com IYP. Here is a copy of the release. The company has also recently rolled out a video ad…

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Idearc Buys 'Localsearch.com'

Idearc Media announced today that it has acquired the URL Localsearch.com from AmericanTowns.com and has made an investment in AmericanTowns.com, a network of community-based Web sites. The deal totals US$3.3 million, plus "deferred purchase consideration." Idearc is clearly looking to…

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Idearc Buys ‘Localsearch.com’

Idearc Media announced today that it has acquired the URL Localsearch.com from AmericanTowns.com and has made an investment in AmericanTowns.com, a network of community-based Web sites. The deal totals US$3.3 million, plus "deferred purchase consideration." Idearc is clearly looking to…

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Marchex Releases Local Search Report

Marchex released a report today that examines some of the opportunities in local search. The report is written on a basic level to educate a general marketplace on local online media and advertising (while not being overly promotional of Marchex).…

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Amateur Sports Sites Jump-Starting Vertical Business Models

Amateur sports and lifestyle services are great vertical categories that are generally worth many times more in their own wrapping than in a magazine, newspaper or Yellow Pages. Active Networks, whose leadership and original funding have some roots from IAC,…

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Yellow Pages' Shows Tell It Like It Is

Each year the ADP midyear convention and ADM annual meeting are held in the same location with the overlap of a giant industry-wide cocktail reception one evening and a joint general session the next morning. Since the Yellow Pages Association holds a board meeting…

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Yellow Pages’ Shows Tell It Like It Is

Each year the ADP midyear convention and ADM annual meeting are held in the same location with the overlap of a giant industry-wide cocktail reception one evening and a joint general session the next morning. Since the Yellow Pages Association holds a board meeting…

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Grayboxx CEO: OK, Burlington Probably ‘Too Small’

Grayboxx Founder Bob Chandra responded, via phone, to criticisms of the site’s launch in Burlington, VT, which resulted in a lot of off-the-mark rankings. Chandra acknowledged that Burlington (population 38,000, with a metro area of about 130,000) may be “too…

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U.S. Mobile Advertising Forecast

We just released our U.S. mobile advertising forecast, and the fact that this market represents a promising opportunity hardly needs repeating. Nevertheless, the U.S. mobile market has remained largely out of reach for many years. The often-cited statistics about how…

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TKG Data and Analysis: A Weekly Recap

Here is a sampling of coverage from this week, in case you missed any posts. Click below to read each post in full. ShopLocal Gets Personal ShopLocal announced today that it will integrate social tools that allow users to establish…

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ShopLocal Gets Personal

ShopLocal announced today that it will integrate social tools that allow users to establish an identity and share info and commentary on products. This is an interesting step for ShopLocal, which has already been known for some clever marketing tactics,…

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