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RIP Business 2.0

Business 2.0, one of the last survivors of the original bubble-era "new economy" magazines, announced today it will close its doors. Its final issue will hit newsstands later this month. Rumors and speculation of this day have swirled throughout the…

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Yellow Book Latest to Offer Video

Yellow Book announced today that it has launched an online video advertising trial. Here is a bit from the press release: The trial is a test of selected Yellow Book advertisers from across the country. The advertisers represent a cross-spectrum…

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Market Hardware Targeting SMEs via Vertical Focus

If we’ve learned anything in 10 years, it’s that building SME Web sites is one tough business. There’s huge churn and heavy competition. Increasingly, there is also more focus on SEO, SEM and promotions. And “easy” paths to riches via…

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