WebVisible: 'Why SMB Advertisers Churn'

The churn rates for low-end local businesses are incredibly high. Why is that? WebVisible CEO Kirsten Mangers told Directory Driven Commerce attendees the reason we don’t see high conversion rates for low-end advertisers is their Web sites “really suck.”  It…

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Video Gets Play at DDC

A session on online video this morning at the DDC conference explored some of the opportunities for directories to integrate video on their sites and video ad units in the toolbox of their sales reps. The thought is that this…

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Idearc Buys Switchboard

Idearc Media announced today it is buying the Switchboard online directory asset from InfoSpace for US$225 million. This is the latest in a series of moves by Idearc to own more elements of a comprehensive IYP/local search platform. The overarching…

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AT&T's Dennis Payne to Retire

After 33 years of working in the directory business, Dennis Payne has been a firsthand witness to the changes and evolution in the industry. Denny began working for Southwestern Bell Telephone Co. as a directory sales rep in Kansas City…

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