There has been lots of talk about local merchant video ads this year, a trend pushed forward in the most meaningful way by Citysearch’s May integration of video ads. We’ve also seen every major U.S. IYP do the same this year, in various ways.
As we’ve mentioned many times, this brings video advertising within the grasp of many SMBs, as it’s always been of interest, but cost prohibitive on cable. Economics aside, part of the ecosystem that is developing around online video also involves a rising quality standard pushed by online video vendors such as TurnHere and EZ Show.
But no one can forget the cheesy do-it-yourself local video ads we’ve traditionally seen on late night cable, usually involving a proprietor and a shaky camcorder. These aren’t going away, but lower cost, higher quality videos from the new wave of online video vendors will soon make them something of a throwback.
A small outfit called Bloodshot Records parodies this classic form of advertising in a short video clip (at least it appears they’re not being serious). Check it out here.