This morning, I ran across this video on Yahoo! video, submitted by the Bakersfield Californian, which shows thousands of AT&T Yellow Pages books set up like dominoes then tipped off for an underwhelmed audience.
I’m not sure exactly what the point of this was; there are AT&T spokespeople interviewed in the video, suggesting some sort of PR stunt. There are also recycling banners seen in the background, and some mentions of promoting recycling. But then again, it is stated that these are brand new books “right off the line”; and I don’t see the connection between dominoes and recycling.
But the point is, for me there was something symbolic — in light of falling usage — about watching thousands of print books literally collapse on top of each other. There was more symbolism in the fact that a group of teens (Jr. high students) performed the stunt, given that this is an age group driving the use of competitive local media that has had a domino effect on print usage and ad revenue growth.
Add the fact that the whole thing is being shown to us through online video — the newest killer app of an overall internet medium that has been the primary cause of print usage declines (and does the bluegrass music parody the subject as a relic of the past?). But maybe I’m reading too much into it. If nothing else, it’s a somewhat entertaining video clip for a Friday.