Local Distribution Deals Keep Rolling: Local.com and Idearc

Local.com and Idearc Media today renewed their relationship that distributes Superpages ads on Local.com. Superpages advertisers get premium placement on Local.com, while Local.com gets more content in its network and a rev share.

According to the release:

Under the renewed agreement, Superpages.com’s performance-based advertisers will continue to receive preferred placement on the Local.com website. Performance-based advertising products generate revenues when consumers connect with advertisers by clicking on their advertiser listing or by calling their businesses. The expanded agreement also includes preferred placement on Local.coms network of more than 400 regional media sites, which is one of the largest local search syndication networks in the U.S.

This follows Local.com’s similar deal with Citysearch in December, and its integration of 2 million Yelp reviews in January. It also follows what seems to be an uptick in distribution partnerships like this lately. Many of them have involved Citysearch, including recent deals with Marchex and AOL’s Local Network.


Local.com COO Bruce Crair will sit on a panel that The Kelsey Group is running at SES New York on this very subject. Hope to see you there.

Monday, March 17, 9:30am – 10:45am — Local Search: Are Partnerships the Key to Success?

Ninety percent of consumer purchases are made within 20 miles of a person’s home or office. Not only are millions of small businesses vying for the attention of ready to buy consumers, but so is virtually every national business selling products locally. The Kelsey Group forecasts that global local search advertising revenue will grow from $21.B in 2007 to $6.6B in 2012, a CAGR of 25.5%. How are online firms aggregating content and selling ads?


Bruce Crair, COO, Local.com

Justin Sanger, founder and president, LocalLaunch

John Keister, president, Marchex

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