There are a number of new or re-energized hyperlocal efforts out there, trying to crack the code. New efforts are expected shortly from Outside.in and SmallTown. Ongoing efforts are being made with AmericanTowns, which counts Idearc as a lead investor,…
The Yellow Pages Today April workshop featured a divergent view of how best to sell the White Page product line. While some differences exist, due in part to the products offered in the core White Pages product such as those…
Citysearch made a recent announcement that it will partner with Scanbuy to offer a mobile application that lets users get information and promotions about local businesses by scanning bar codes placed outside their locations. Technically, it's not a bar code…
I just discovered (via Andrew Shotland) that local rating site Grayboxx has sold its assets to BayAdvisor. The company had an interesting idea in its algorithmically derived "implicit ratings" for local businesses -- the benefit being review generations in categories…
Michael Arrington scribes his vision for mobile social mashups in a TechCrunch post yesterday. He argues social networking could be the killer app of the mobile device, and one of the biggest beneficiaries of the expected surge in application development…
Google’s ambitious effort to take its bidding system across media might be hitting a bump in radio. The company’s program started out fairly well when it bought dMarc (since renamed Google Audio Ads) for $102 million plus incentives in 2006.…
Today I had the chance to talk with Dave Brewer, bus dev director of online video production company PixelFish. The company specializes in local and national brand video advertising, but we spent most of the time talking about local. PixelFish…
Trulia, the real estate portal, has added a new “Street View” feature that enables home buyers to not only check out a house, but also navigate up and down the street and neighborhood. The feature was built on the API…
The rise of Web-oriented behavioral targeting and the tough economics and unwieldiness of user diaries and phone calls have pushed radio rating giant Arbitron to focus less on radio station ranking and more on providing qualitative data about specific local…
The focus of the Yellow Pages Today April workshop was on White Pages with the underlying theme of how the product can survive and the regulatory environment that will either help or hinder its growth or decline. The opening session…
Cox Communications' regional local search site Kudzu today became the latest to resell video production capabilities to its SMB advertisers. The company had already offered the ability to show video along with business profiles or listings, but SMBs had to…
The leadership of the Yellow Pages Association came out swinging against its growing number of critics and doubters at yesterday's kickoff of the group's annual conference in Las Vegas. Chairman Dave Swanson (also CEO of R.H. Donnelley) gave a passionate…
On the heels of its $7 million B round last month, 3-D mapping provider Everyscape, announced today that it will expand its coverage to San Francisco, Philadelphia and Washington, D.C. It now covers 15 total cities including its first batch,…
Here is a recap of posts from the last week in case you missed any. Click below to read each post in full. Cobalt, Marchex Take Pay-Per-Call to Auto Dealers We thought there must be a reason why VoiceStar, Marchex's…
We thought there must be a reason why VoiceStar, Marchex's pay-per-call unit, had such a prominent presence at the North American Dealer Association show in February. Now we know: The company has just formed a reseller partnership with The Cobalt…
There has been lots of talk at search marketing conferences about social media marketing (SMM) and social media optimization (SMO). This involves everything from starting a blog to optimizing your content with link bait and other hooks to get exposure…
Zillow continues its march up the real estate value chain with a new feature that allows house buyers to apply for mortgages. The mortgage service, like everything else on Zillow, is ad-supported and free to both buyers and lenders. It…
Idearc Media announced yesterday that it has named Briggs Ferguson president - Internet, replacing Eric Chandler, who departed in January to accept a position in another industry. Ferguson spent five years at IAC Citysearch. He left in March 2007, replaced by…
Yahoo! announced today at CTIA that it will integrate voice search capability into its OneSearch mobile search application. The new "OneSearch 2.0" will be powered by Vlingo, a speech recognition technology company that also received a $20 million B round…
I use My Yahoo! as a personal portal to browse headlines within the long list of RSS feeds I've set up. I find it's easy to personalize and set up news feeds, weather, e-mail, team schedules, movie times, etc. In…