Cable video, voice and broadband provider Comcast is set to buy Daily Candy for a reported $125 million. Daily Candy specializes in daily electronic newsletters catered to affluent women in urban areas. The focus is mostly on fashion, food and arts & entertainment.
The company currently has 2.5 million viewers who sign up for the newsletters, which are unique to London and 11 U.S. cities (Atlanta, Boston, Chicago, Dallas, Los Angeles, Miami, New York, Philadelphia, San Francisco, Seattle and Washington, D.C). It is purely ad supported.
For Comcast, it could mean a few things. As a strategic investment, it will grow Daily Candy’s audience and monetization potential by promoting it on other properties and bundling it with local sales efforts. Content could also flow in the other direction and be used to populate the Comcast.net portal with more lifestyle material.
There could also be synergies with other Comcast properties: Daily Candy will join other recent acquisitions in Comcast’s Interactive Media division, including online video service Fancast and movie ticket services Fandango and Movies.com.