Following closely behind the TKG report and forecast on the growth of SMB video advertising, The Wall Street Journal writes today about the opportunity. It’s a good introductory glimpse into the medium and how it has been growing with lowered barriers for SMBs to produce and distribute video.
This has mostly come with the inception of more efficient digital production, distribution and account management technologies, as well as an outcropping of companies in the past two years to develop and push them. The article has themes that echo TKG’s report and ongoing blog coverage, but it also provides a few additional supporting examples of SMB advertisers that have had video success stories.
There are also good statistics provided, which further support the SMB video ad opportunity for video producers and Web publishers — not to mention SMBs themselves.