Study: Google Tops in Consumer Satisfaction

Google once again took the top spot for consumer satisfaction among portals and search engines in the University of Michigan’s quarterly study. Its score of 86 (out of 100) represents a 10 percent jump over 2007.

This came during a period in which Google’s actual products didn’t undergo major changes and could therefore represent the natural momentum of a growing halo effect. Yahoo slipped 3 percent year over year with a score of 77, while MSN had flat growth with a score of 75.

Here are the rest of the scores with the comparative previous score (second-quarter 2008) in parentheses:

Google:                86 (78)
Yahoo:                 77 (79)
MSNBC.com:        76 (74)
ABCNews.com:     75 (74)
MSN:                   75 (75)
NYTimes.com:      75 (73)
Ask:                    74 (75)
CNN.com:            73 (73)
USAToday.com:    73 (72)
AOL:                   69 (67)

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