With the recent acquisition of Get It Pages in Saskatchewan, Yellow Pages Group in Canada has now consolidated a national footprint in Canada. According to the New Brunswick Business Journal, Get It Pages publishes directories in the regions of Battleford, Prince Albert, Yorkton and Estevan. YPG will integrate these editions into its operations, and they will carry the Yellow Pages brand.
Marc Tellier, YPG’s president and CEO, said: “Saskatchewan represents the final step in the consolidation of our national directories platform and this announcement represents a significant strategic move for us and for consumers and businesses in the province. In addition to providing relevant local content to consumers in the province, Saskatchewan businesses will benefit from access to a truly national marketplace, now both print and online, something which we can offer with unparalleled reach.”
While many directory publishers are re-examining their commitment to print directories, YPG remains committed to the print product and continues to see growing revenues (up 1 percent). Tellier will be a keynote speaker at The Kelsey Group’s upcoming Directional Media Strategies conference, Sept. 15-17 in Atlanta, Georgia. Part of his presentation will detail his long-range view of the print product, which may counter common perceptions currently overshadowing the industry.