YouTube Overlay Ad Sighted

Following up on last week’s post about YouTube’s launch of new overlay ads, I finally saw one today. I managed to get a quick screen shot before it disappeared (see below). It was an ad for Mystery Science Theater‘s Star Wars Episode, shown during a YouTube clip of “Chad Vader — Day Shift Manager.”

This seems like a good match, but probably only based on contextually targeting the video tags. We could see less obvious integrations and other indexing technology used to serve ads, such as what EveryZing and a few others are doing with speech-to-text processing.

We’ll keep our eyes open for more ad sightings and what they might uncover about YouTube’s monetization plan.

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