Yellowbook Gets in the UGC Game

This isn’t a brand-new item but is something I just noticed: Yellowbook.com now offers the ability for users to rate businesses and read the reviews of others.

The reason this is notable is that the IYP for a while was a holdout in not doing this, with the assertion that there wasn’t enough demand among its users to guarantee enough review content to make it worthwhile. This joins a series of recent moves by the IYP including redesigns, SMB video, a recent partnership with YouTube, etc. (listed here). All good moves.

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