Happy Yelp Day (in S.F.)

Today is Yelp Day in San Francisco, by order of Mayor Gavin Newsom. If memory serves me correctly, this is the second annual Yelp Day. It’s a nice PR boost for Yelp. For the city, it’s probably a way to give a nod to a local tech company while also encouraging people to go out and spend some money locally on a nice dinner (write a review while you’re at it). Yelp has made a huge splash in San Francisco, which has been a big driver of the online review phenomenon (latest data) we’re seeing nationally — or is it the other way around?

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