Yellowbook.com has undergone lots of changes over the past year, including the integration of video, reviews, redesigns, ad campaigns, a partnership with YouTube and an overall rebranding.

Much of that can be attributed to the site’s newly appointed new media officer and the “father of IYP” (Superpages) Pat Marshall. Our friends at ReelSEO sat down with Marshall for an interview about the site’s direction, particularly around the new YouTube embrace and our new favorite IYP topic: video.