Berry/LIM Expands Sales of Yellowpages.com

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Local Insight Media announced today that its subsidiary The Berry Co. (formerly an AT&T property) will expand its reseller agreement with AT&T’s Yellowpages.com. Under the new terms, the number of markets in which Berry reps will carry YPC in the sales bag grows from roughly 500 to 820, covering 34 states.

Berry reps will be authorized to sell the full YPC solution, including online video, and gather local content to populate the site. The Berry reps are in contact with roughly 300,000 local advertisers. The combination of Berry’s estimated (ballpark) 2,000 reps and the roughly 5,000 existing AT&T reps gives Yellowpages.com arguably the largest sales force of any Internet Yellow Pages site in the world.

From the press release:

“This expanded agreement creates opportunities to extend the value of YELLOWPAGES.COM to more local businesses in additional markets” said David Krantz, president and CEO of AT&T Interactive. “Collaboration like this allows The Berry Company to offer exposure through one of the industry’s most recognized local search brands, YELLOWPAGES.COM(TM) – and complements the coverage of AT&T’s existing and unparalleled 5,000 plus sales professionals.”

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