Netherlands-based Spotzer has launched its online video product in Sweden with partner Lokaldelen i Sverige AB, which is a local print and online directory player that competes with the market leader Eniro. Lokaldelen is a unit of European Directories, which is an investor in Spotzer. European Directories also operates in Austria, the Czech Republic, Denmark, Finland, the Netherlands and Poland.

Spotzer, which offers a range of video options, including prepackaged ready-to-air inventory as well as custom-made videos, has established itself as a leading player in Europe and hopes to make further inroads in the competitive North American online video market. Last year, Spotzer brought on Yellowbook veteran Gordon Henry to lead its sales efforts in North and South America. Spotzer has had some initial success in North America with MerchantCircle and White Directory.

In announcing its latest launch, Spotzer is pushing the SEO benefits of online video.

“From our activities in 10 countries, we know that merchant profiles accompanied by video experience 30 percent more clicks than static profiles while video is more than 50 times more likely to appear on the first page of search results compared to text-only content,” said Spotzer CEO Andy Klein.