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On Thursday, OrangeSoda will host a free webinar (fizzinar) on local search. Specifically, it intends to explore some of the biggest issues facing national brands that try to practice local online ad targeting. Lots to discuss.

They’ve asked me to lay the foundation with some TKG analysis on the trends affecting online local search. I’ll be joined by a great lineup which includes David Mihm, COO of, and Alex McArthur, vice president of search at OrangeSoda.

If you want to listen in, register (free) here.

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