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Gabriels and Endeca have launched a new white-label auto portal. The effort formally kicks off a recently announced partnership to inject Endeca’s search capabilities into Gabriels’ vertical sites.

The new portal moves away from a simple listing product, offering a stronger media play that can compete with industry leaders such as AutoTrader and The site directly competes with other vendors that provide auto sites for media companies, such as Adicio Motors.

A press release notes that it gives newspaper sites and others the ability to enhance data, branding and functions, such as priority sort. It also noted that revenue opportunities are expected from boosts in data, traffic, user retention, time on site and ad impressions.

Gabriels supports more than 300 media properties across North America and Europe, including The New York Times Co., Hearst Newspapers, Scripps Newspapers, Cox Newspapers, Freedom Communications and VNU Media.

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