TV and local social media are being integrated in “Prius Neighborhood,” a new “community-generated” TV program that will highlight the green sensibility of Toyota’s Prius hybrid. Gas pumpers will watch the program on pumpside TVs at more than 1,000 gas stations in over 100 DMAs. They can go to a Web site to submit local events and comments.

The GSTV listings are also searchable on the Web site by ZIP code and via regional Twitter pages. Users can also become fans on Facebook. GSTV programming also features ESPN sports, CBS news and entertainment, local weather and C-store promotions.